Hi! Let’s build your pipeline & get your money rolling in.
We’ve come up with a series of simple steps designed to help you Find, Qualify and Close your solar deals.
The first is to start thinking about potential people you can help go solar.
Make a list of friends, family, neighbors and coworkers who might want to lower their energy bills (hint: everyone does!)
Make sure they:
Own their home or building
Have a desire to lower their energy bills
Family
Your immediate family
Grandparents
Aunts, uncles, nieces and nephews:
Your in-laws
People you see frequently
Friends
Neighbors
Coworkers
Church, Temple or Mosque members
Social Media is the perfect place to spread the word.
Post on social media. Friends and family will learn about the Referral Program. They may even share your link on their own pages!
Make a List You probably have lists of people on your computer, on your phone, email address book or in a planner. Every single one of them is a potential customer.
Holiday card list
Address book
Day timer, planner
List of coworkers
Church, Temple or Mosque directory
Grow Your Network
You already have a great network. Your network is probably bigger and better than you realize. Make a list of about 100 people you know and start asking them if they’d be interested in seeing a proposal to go solar and save money.
Start with family, friends, acquaintances, neighbors and coworkers. You can use the networking tip sheet at the end of the next section to fill out your list.
This is just the beginning! Your network will start branching out from there as it grows.
Beyond your immediate network
There are many ways other than close friends and social media to spread the word, and there are plenty of ways to break the ice. Soon you’ll develop your own style and find what works best for you. Here are some tips and techniques from some of our top Reps to get you started.
Email and text people you know!
Tell people about Insolar and the Referral Program.
Start telling the people on your list who you see in person. This can include coworkers, the person who cuts your hair, your dry cleaner and more.
Tell them they can save money or make money or both.
Join a networking group
Networking events are a great opportunity to meet new customers, get referrals from new contacts and enroll additional Sales Reps onto your team.
Get connected with business networking and social groups to make new contacts.
Forums like meetup.com host events that make it easy to meet new customers.
Your new contacts can also refer additional customers.
If they’re interested send them through the site
Throw a party
An easy and fun way to talk to a lot of potential customers at once is to host a party.
Invite all of your friends and family. Ask each person to bring a friend who you do not know personally.
Ask your guests to think about their electricity bill and let them know that they have a choice.
Tell the guest about the Referral Program and see who wants to save and make money.
Small raffle prizes are a great way to add a little more excitement to the party. Also be sure to have plenty of brochures available to remind everyone of the great benefits of signing up with Insolar
Call them Up!
Call everyone on your list and tell them about the Referral Program!
Even if they’re not interested or qualified, you can ask if they know anyone who might be. You can also enroll them onto your Sales Rep team.
Ask them for their email address if they’re a little hesitant. Send them an email and include your personalized Insolar referral link
Be persistent. The average person typically hears a marketing message seven times before they decide to act. But that doesn’t mean you can be pushy, there’s a huge difference.
Your networking tip sheet
Need a little help creating your list of leads? If you’ve been filling in sections as you go along, you have already made great progress on your contact list. Use this tip sheet to expand your list of potential customers.
People you know, but may not have seen in a while:
Schoolmates
Former coworkers
People in your home town
Military buddies
Those you do business with:
Doctor, dentist, optometrist, pharmacist and other medical specialists
Barber, beautician and manicurist
Lawyer, insurance agent and real estate agent
Accountant, bank tellers and bank manager
Mechanic and gas station attendant
Dry cleaner, grocers and other local merchants
Gardener, housekeeper, contractor and handyman
Plumber and electrician
Waiter/waitresses and baristas
Postal workers and delivery people
Lists of contacts you already have:
Christmas card list
Address book
Social media friends
Day timer, planner
List of fellow employees
Church, Temple or Mosque directory
Kid’s stuff:
Teachers
PTA and other parents at school
School staff
Daycare provider
Play groups
Swim class, dance class and other activities
Boy and Girl Scouts
People you meet in organizations and clubs:
Rotary, Jaycees, Lions Club, Kiwanis and service groups
Professional organizations
Political clubs
Alumni groups
Elks, Moose and other Lodge groups
Teammates and workout buddies:
Softball team
Bowling league
Basketball buddies
Walking group
Run club
Yoga class
People at the gym
Golf and fishing buddies
Activity partners:
Book club members
Dance class
Car and motorcycle clubs
Camera club
People you meet through your pets:
Veterinarian
Groomers
Dog park
Kennel clubs
What to expect
You can increase the chances that your referrals will sign by making sure they meet the minimum qualifications for solar power.
Potential customers must:
Own their homes
Have a desire to lower their energy bills or contribute to a cleaner planet for all of us.
Best practices
We’ve given you a lot of tips on how to find great solar candidates. Here are a few best practices on how to run your business.
Represent the Referral Program: Let everyone know that you’re making money by saving homeowners money and saving the planet. It’s something to be really proud of.
Tell people about Insolar services: Tell people about all the great benefits of clean, more affordable energy.
Advertise the Referral Program. Use emails, flyers, scripts and other marketing materials we’ve created for you. They’ve all been reviewed by our legal team and are ready for you to use. Please do not write your own marketing messages or create your own designs using the Insolar logo, name and trademarks without consulting with us.
Starting your own mass marketing programs, including email and direct mail campaigns, telemarketing or going door to door, may subject you to state and federal laws. Please ascertain that you are not breaking any of those laws. It’s better to avoid any potential complications and focus on building your business through personal connections. It’s how you’ll find your best customers. Finally, don’t promote Insolar through any inappropriate websites.
