Modernize (Solar Leads + Installer)
Mixed (C-) — Insolar Honesty Grade
Modernize originated as a home improvement lead aggregator and has expanded into direct solar installation in select markets. The lead-aggregator business — selling consumer leads to multiple installers — produces a structural conflict of interest that drives complaint volume. Customer phone-call and email volume after a Modernize quote request is one of the highest-volume complaints categories in the sector.
Where this grade comes from
Public-record events
- FTC complaint volume: high (lead aggregation practices)
- Multiple state AG inquiries: telemarketing practices (2023-2025)
- BBB rating: B with significant complaint volume on lead-aggregation side
- Direct installation operations have lower complaint volume than lead aggregation
/ Best for
Limited recommendation. Customers requesting a Modernize quote should expect significant follow-up call/email volume from multiple installers.
/ Watch out for
A single Modernize quote request typically generates 5-10 follow-up sales contacts from installer partners. If you want a single quote without high-volume follow-up, use an alternative.
Have direct evidence of an issue with Modernize (Solar Leads + Installer)?
Report a new regulatory filing, court ruling, complaint pattern, or sales-practice issue. Verified submissions feed the next quarterly Honesty Index refresh. We only accept reports backed by documentation (filing numbers, screenshots, contracts).